The I Love Nepali Football t-shirt promotion reminds me a lot of the Be The Reds campaign in Korea during the 2002 FIFA World Cup (how could anyone forget it? Wink, Wink!).
The initiative, spearheaded by GoalNepal, is creating decent buzz. On Facebook quite a few die-hard football fans have changed their profile photo to the I Love Nepali Football logo. A few hundred fans are expected to be wearing the t-shirts at the AFC Challenge Cup being held in Kathmandu this week. As I alluded to a few weeks back, Nepal never has really had much of a supporters culture, so it is really encouraging to see someone try an initiative like this.
The initiative, spearheaded by GoalNepal, is creating decent buzz. On Facebook quite a few die-hard football fans have changed their profile photo to the I Love Nepali Football logo. A few hundred fans are expected to be wearing the t-shirts at the AFC Challenge Cup being held in Kathmandu this week. As I alluded to a few weeks back, Nepal never has really had much of a supporters culture, so it is really encouraging to see someone try an initiative like this.
